W08 Overcoming Challenges

Challenges will arise.

Fears and doubts will creep in.

Setbacks will happen.


How will I deal with it all?

This is why it is so important to view entrepreneurship as a journey and a mindset, not a destination. Setting continual goals, holding firm boundaries, and evaluating progress in meaningful ways will empower me to find growth despite rising adversary. 

 As I start my small crochet business- no one knows who I am. It will be hard to drive sales and build a customer network in a market that is already oversaturated on certain platforms. To over come this I plan to follow advice from David Carrington "Know who [you] are and what the brand is. And consistently execute the brand." This means putting a lot of research and work into the brand development of my company. My colors and logos need to be consistent and intentional. My purpose behind my crafted items needs to follow my brand pillars and align with my long term goals. This will require a lot of introspection and planning. This is where my family and friends come in. I will utilize their feedback and allow them to ask questions about what choices I am making. I have already altered my logo three times based on clarifying questions and responses I received from family.

I have started taking notes and setting short and long term goals to establish my brand. I am constructing a social media marketing plan that revolves around three content pillars that directly connect with my brand message. The extra work to establish my brand will help things run smoothly and effectively down the line- even if it means pushing my desired launch date back a bit. 

Additionally, during this business launch and preparation season- I am advocating for my family life balance and recognizing the goal of success in my business is to create a way to live a happy sustainable life with my family. My husband and child(ren) will always be the priority on this journey. 

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